About us

Incorporated in 1972 by Mr. N.K. Rathi an entrepreneur with vast experience, Aarti Agarbatti is a company that has made waves with a fabulous range of wondrous fragrances.

Today, Aarti Agarbatti is a well known name in incense sticks. The company has a strong presence in all major domestic markets and exports to various countries worldwide. We present an exclusive medley of incense sticks in variety of designs and sizes that match all your preferences. Our ability to respond rapidly to the needs of the market makes Aarti Agarbatti your ideal partner in a long run.

After becoming the most widely used Incense Stick Brand of the country, moving up-market was an obvious choice. Lilly, Gulab, Mogra, Chandan, Rajwada, Mannat, and Tulsi were launched to provide more depth to the product line of the company by providing different products. The business ethics of the promoters helped to build strong ties with the distributors.

As the promoters say it- “Distributors are our family members and not just business associates” and they are proud to say that this ‘family feeling’ is mutual. This strong bond built on mutual faith is the key to fair and long lasting business relationships. We stay committed to continue with this ideology.

Vijay Rathi of S.R. Perfumery Works expertly manages existing products while introducing new offerings like Roll-On Attar, Car Fresheners, and Air Fresheners, with exciting upcoming products soon to be added.